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Content Marketing vs Product Marketing

Navigating the Marketing Maze: Deciphering Between Content and Product Marketing 

It may go unnoticed, but content marketing and product marketing can easily be mixed up. The result: investing resources on the wrong side while, at the same time, targeting the wrong customers.  Essentially, content marketing is all about bringing new prospects close to your service or products, while product marketing involves directly pitching product features …

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What is Business Process Improvement

Mastering Business Process Improvement Key Steps, Methodologies and Best Practices

Every business owner knows there is a myriad of processes and procedures to manage. A lot of them are repetitive, so they must be streamlined and efficient because any disruption or bottleneck can mean a significant loss for the owner. In addition, every department and team member has its own set of procedures, which might …

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Operational Planning Vs Strategic Planning

Mastering Operational and Strategic Planning Key Considerations for Business Success and Growth 

Operational planning and strategic planning are two different elements that both play significant and distinct roles. Together, they help a business grow and achieve its long-term goals. Strategic planning happens at the leadership level, outlining how the company will grow while fulfilling its mission and vision over a set period — typically three to five …

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